Leadership · September 2026 · 2 min read

The Book Is Almost Here

Next Monday, A Culture of Communication arrives. A look back at the trust account and the six practices — and a short self-check to see how your account is doing now.

Next Monday, A Culture of Communication arrives.

Over the past weeks, I have shared each chapter here, one at a time. It started with a single idea: every message you send builds trust a little, or spends it a little. That is the trust account, and the whole book builds on it.

From there came six everyday practices: writing so people understand the first time, listening in a way people can feel, staying in steady contact, telling the story behind the facts, reaching every family, and responding well when the news is hard. Each one came with a resource you could put to use the same day.

If you have been following along, you already know the idea and the practices. The book gathers it all in one place, with the fuller research and the stories behind each practice.

Before it arrives, the Trust Account Self-Check is a short, honest read on how your own account is doing right now: the lines you can already mark, and the ones worth your attention next. It takes a few quiet minutes, and it makes a good starting point for the book.

A Culture of Communication: Building a Trust Account in K–12 Education is available Monday, September 7. Wherever your desk sits, I hope you find it useful.

Trust Account Self-Check

A downloadable resource from A Culture of Communication. Keep it by your desk.

Download PDF

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